From ¥62,200 — Including All JPO Fees
(One class · First 5-year installment of registration fees · Professional fees included.)
- Simple, transparent trademark services for businesses entering the Japanese market.
- More Than Registration
- A Trademark Can Be Registrable — and Still Be a Poor Choice
- Optional: Japan Brand Fit Check
- Overall Recommendation Keep / Consider modification / Reconsider before filing
- There is No Perfect Name for Every Business
- Trademark Search and Filing in Japan
- Simple and Transparent Pricing
- Fee Calculator
- Estimated Fees (Through Initial Registration)
- Payment in Advance — at Each Stage
- Communication is in Writing Only
- Q-01: Can I apply for a Japanese trademark if I am located outside Japan?
- Q-02: Do I need a Japanese company to register a trademark in Japan?
- Q-03: Do I need to speak Japanese?
- Q-04: Can we have a telephone or Zoom consultation?
- Q-05: Can I order only the Japan Brand Fit Check?
- Q-06: Does the Japan Brand Fit Check guarantee commercial success?
- Q-07: What happens if the JPO issues an office action?
- Q-08: How do I pay?
- Q-09: How long does trademark registration take in Japan?
Simple, transparent trademark services for businesses entering the Japanese market.
More Than Registration
Registering a trademark is important. But a registered trademark is valuable only when it works for your business.
At Rights Plus, we look not only at whether your trademark can be registered in Japan, but also, when requested, at how the name may be perceived by Japanese consumers and whether it fits your business in the Japanese market.
- Can Japanese consumers read it?
- Can they pronounce and remember it?
- Does it have an unintended meaning or connotation?
- Does the name fit your business in Japan?
A Trademark Can Be Registrable — and Still Be a Poor Choice
A name may have no major legal obstacle to registration, but still be difficult for Japanese consumers to read, remember, search for, or recommend to others.
We believe these issues should be considered before you invest in trademark registration, marketing, packaging, websites, advertising and promotion.
The most expensive trademark may be the one that does not work and that you keep using anyway.
Optional: Japan Brand Fit Check
Will Your Brand Name Work in Japan?
Your brand name may sound perfect in your home country. But will Japanese customers find it easy to read, pronounce, remember, and recommend?
Our Japan Brand Fit Check (¥11,000) evaluates your proposed name from a Japanese linguistic, cultural, and business perspective.
We provide candid, practical advice—not just a list of potential problems. If we believe your name should be adjusted or reconsidered for the Japanese market, we will tell you why.
See how we evaluate brand names, including two sample reports:
Learn More About Japan Brand Fit Check →
Overall Recommendation Keep / Consider modification / Reconsider before filing
We May Recommend That You Reconsider the Name
We will tell you if we think you should reconsider the name before filing.
And if our advice leads you to decide not to file the trademark with us, that is perfectly fine.
Our goal is not to maximize the number of trademark applications we file. What matters most to us is helping you choose and protect a brand that has a better chance of working for your business in Japan.
Sometimes, the best trademark advice is not to file.
There is No Perfect Name for Every Business
Easy pronunciation is generally an advantage, but not always.
For a mass-market product or service, an unfamiliar or difficult-to-pronounce name may create unnecessary friction. For a luxury or premium brand, however, some degree of unfamiliarity may contribute to exclusivity or a distinctive identity.
We therefore evaluate the name in the context of your actual business, including your target customers, price range, positioning and how the brand will be used.
Trademark Search and Filing in Japan
We provide direct national trademark filing services in Japan for overseas businesses and individuals.
Our standard services may include:
- Trademark search
- Review of goods and services
- Translation and localization for JPO practice
- Preparation and filing of the application
- Reporting of JPO communications
- Registration procedure
Responses to office actions, oppositions, appeals and other non-standard procedures are quoted separately.
Simple and Transparent Pricing
| Service | Professional Fee |
| Filing — first class | ¥11,000 |
| Filing — Additional class | +¥5,500 / class |
| Japan Brand Fit Check | ¥11,000 |
| Priority Claim (based on an earlier foreign application) | +¥5,500 |
| Registration Procedure | ¥22,000 |
| Office Action Response | ¥0 or ¥33,000 (see Risk-Sharing Policy) |
| JPO Official Fees | Charged separately at the official rate |
All professional fees shown above include Japanese consumption tax. JPO official fees are charged separately at the applicable official rate and are not subject to consumption tax.
Standard translation and adjustment of goods/services descriptions for JPO filing purposes are included in our filing fees. Extensive translation or classification work, if required, will be quoted separately in advance.
JPO Official Fees
JPO official fees are subject to change. If there is any discrepancy between the JPO official fees shown on this website and those published by the Japan Patent Office, the official JPO fee schedule shall prevail.
For the latest fees, please refer to the official JPO fee schedule below.
Future Renewal Costs
| Renewal Period | JPO Official Fee |
| 10 years | ¥43,600 / class |
| 5 years (installment payment) | ¥22,800 / class, per installment |
| Renewal Procedure (at the end of the registration period) | ¥8,800 |
Our professional fee of ¥8,800 applies each time we handle a second 5-year installment payment or a trademark renewal. JPO official fees are charged separately at the applicable rates and are not subject to Japanese consumption tax.
Fee Calculator
| Number of Classes (What is a class?) | |
| Registration Period | |
| Japan Brand Fit Check | |
| Priority Claim |
* If an Office Action is issued by the JPO, fees for preparing and filing a response will be quoted separately.
Estimated Fees (Through Initial Registration)
| – Due at Filing – | Payable at the time of filing |
| Filing | ¥0 |
| Japan Brand Fit Check | ¥0 |
| Priority Claim | ¥0 |
| JPO Application Fee | ¥0 |
| Due at Filing (A) | ¥0 |
| – Due upon Registration – | Payable after the JPO approves the application, before registration |
| Registration Procedure | ¥0 |
| JPO Registration Fee | ¥0 |
| Due upon Registration (B) | ¥0 |
| Total (A + B) | ¥0 |
* If an Office Action is issued by the JPO, fees for preparing and filing a response will be quoted separately.
Payment in Advance — at Each Stage
All fees are paid in advance at each stage of the trademark process.
For filing, we request payment of the applicable professional fees and JPO filing fees before filing the application.
If the trademark is approved for registration, we will then request payment of the registration procedure fee and JPO registration fee before completing registration.
This means you do not pay registration fees unless your trademark reaches the registration stage.
Communication is in Writing Only
All communications are handled by email or online forms.
We do not provide telephone or video consultations.
Written communication helps us keep our services simple and reasonably priced while maintaining an accurate record of your instructions and our advice.
How It Works
1. Tell Us About Your Trademark
Send us your proposed trademark, applicant information, goods/services, and basic information about your business through our online inquiry form.
We will review your inquiry and advise you on the appropriate next steps by email.
2. Confirm Services and Pay in Advance
We will confirm the requested services, explain the applicable fees, and provide payment instructions by email.
Payment of the filing-stage fees, including applicable professional fees and JPO official filing fees, is required before we begin work.
3. Review Our Findings
After confirming payment, we conduct the trademark search and, if selected, the Japan Brand Fit Check.
We will provide our findings and recommendations in writing, together with a draft trademark application where appropriate.
If we believe your proposed trademark should be reconsidered before filing, we will tell you.
4. Confirm Your Application
Please review the draft application, including the trademark, applicant information, and designated goods/services.
Important: Public Disclosure of Applicant Information
The applicant’s name and address will generally become publicly available through official JPO publications and records after filing. If you apply as an individual, your residential address may also be disclosed.
We will proceed with filing only after receiving your final approval.
If you decide not to proceed, any unused JPO official filing fees will be refunded in full. Professional fees will be handled in accordance with our cancellation policy.
5. We File Your Trademark with the JPO
After receiving your final approval, we will file your trademark application with the Japan Patent Office (JPO).
We will report the filing details to you by email and keep you informed of subsequent JPO communications.
A Simple Service by Design
We keep our international trademark service simple on purpose.
- No telephone calls.
- No video meetings.
- No post-payment.
- No unnecessary sales calls.
- And if we believe your proposed name may not work well in Japan, we will tell you.
That is how we keep the service straightforward, reasonably priced and focused on what matters.
Frequently Asked Questions
Q-01: Can I apply for a Japanese trademark if I am located outside Japan?
A-01: Yes. We provide Japanese trademark services for overseas businesses and individuals. Please contact us through our online form or by email.
Q-02: Do I need a Japanese company to register a trademark in Japan?
A-02: No. In general, an overseas company or individual may own a Japanese trademark. We can act as your Japanese representative where required.
Q-03: Do I need to speak Japanese?
A-03: No. Our international service is designed to be handled in writing.
Q-04: Can we have a telephone or Zoom consultation?
A-04: No. Our international trademark service is provided through written communication only, by email and online forms.
Q-05: Can I order only the Japan Brand Fit Check?
A-05: No. The Japan Brand Fit Check is currently available only as an optional service when requesting trademark registration through our office. We do not accept standalone requests at this time.
Q-06: Does the Japan Brand Fit Check guarantee commercial success?
A-06: No. Commercial success depends on many factors, including the product or service itself, pricing, promotion, distribution and market conditions. The check provides a qualitative assessment of the proposed name from the perspective of Japanese language, consumers and its fit with the business information you provide.
Q-07: What happens if the JPO issues an office action?
A-07: We will report it to you in writing and, where appropriate, provide a separate quotation for the response. We begin the response work after payment is confirmed.
Q-08: How do I pay?
A-08: We accept the following payment methods:
1. Bank Transfer via Wise (Recommended)
You can pay securely through Wise using a bank transfer. This is our recommended payment method due to its low transaction costs.
2. Credit / Debit Card
We also accept credit and debit card payments through Wise. Additional processing fees may apply.
All fees are quoted in Japanese yen (JPY). Detailed payment instructions will be provided by email after your application details have been confirmed.
All payments must be completed in advance before we proceed with filing.
Q-09: How long does trademark registration take in Japan?
A-09: Here is the link to the “Status of Trademark Examination Commencement” on the Japan Patent Office website.
For the latest estimated examination commencement dates, please refer to the following.
We apologize that this information is available only in Japanese. Please use your browser’s translation feature to view the page in your preferred language.
Ready to Protect Your Brand in Japan?
Tell us about your proposed trademark and your business.
We will review your inquiry and let you know the appropriate next steps.
About Rights Plus
Rights Plus — More Than Registration.
The name “Rights Plus” reflects two ideas.
“Rights” represents our commitment to helping clients obtain and protect intellectual property rights.
“Plus” represents our belief that intellectual property services should deliver value beyond legal registration.
We believe a good trademark should not only be legally protected, but also work effectively for the business behind it.
Meet Your Trademark Attorney
Shinji Kokubo
Japanese Patent & Trademark Attorney
Registration No. 23441
Founder, Rights Plus IP Office
From Marketing and Creative Development to Intellectual Property.
Before becoming a Japanese Patent & Trademark Attorney, I worked across several creative and business fields, including marketing and copywriting, game planning, manga scenario writing, web development, and IT education.
These experiences taught me that choosing the right words matters. A good brand name must do more than meet legal requirements. It should communicate effectively, connect with its intended audience, and support the business behind it.
After passing Japan’s national Patent Attorney Examination in 2023, I established Rights Plus IP Office in Tokyo in 2024.
Today, I combine my experience in marketing, creative development, and intellectual property to help businesses protect their trademarks in Japan.
I also develop my own digital products, including Tancolle, an online subscription-based study platform for Japan’s Patent Attorney Examination, launched in 2025.
As both a trademark professional and a creator, I understand that a brand name is not merely a legal asset. It is something a business must build, communicate, and develop over time.
My goal is not simply to help you register a trademark in Japan, but to help you protect a name that works for your business.
And once we’ve worked together, we’re practically friends!
Legal Disclosure under Japan’s Specified Commercial Transactions Act